Dating email subject line examples

15-Oct-2017 08:33

We dove into some reports, case studies, and inboxes to find out — to help you figure out how to get your subscribers to open yours during your next email campaign.

A good email subject line is like a good landing page headline — without one, your audience isn’t going to read the rest of your content.

It’s these things that motivate us to open some of the emails you’ll see below, like Grammarly Insights’ weekly progress report email, which helps users of the service improve their writing.

Some more self-interest headlines: The self-interest “how to” headline has been around since the early days of modern advertising.

But before we get to it, let’s briefly touch on a psychological idea we know to be true: humans are lazy.

Our brains are wired to look for the highest return for the lowest investment.

It gets them excited about what they’re going to learn, or become, after they look through it — and it uses language that compels them to click through.

While we found a variety of advice on getting your marketing messages read, there were several that appeared over and over again on industry blogs.It might seem boring and unimaginative, but the “How to” subject line is a classic.It’s effective because if offers your prospect a powerful guarantee: What they’re about to read is going to teach them something.We don’t want to accrue wealth over time by correctly saving and investing. So instead we do things like spend our life savings on lottery tickets in the hopes of winning big.

It’s for this reason that when we see words and phrases like “in 15 minutes” in the Salesforce email above, and “secrets” shown in the AWAI email below, we’re compelled to read more.We expect to get small bits of information, or “secrets” that will have a significant positive impact on our lives immediately.

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